– To be a National Farmers Centered Forum led by people of high integrity in order to create trust, loyalty and confidence amongst its members, the public and partners;

– To fight for the transparency and accountability so as to adopt and maintain high levels of professionalism in the sector of agriculture;

– To promote the respect of farmers’ rights and dignity without any consideration regarding gender, regional, political and religious affiliation or belief;

– To strive for excellence, innovation and creativity in the sector of agriculture including efficient and effective service provision.